A former BlackRock employee ordered 10,000 pairs of socks for $100,000 to test a business idea; her startup later raised $2 million and reached Shark Tank | World News
A former BlackRock employee took a $100,000 gamble on socks after deciding to test whether consumers would actually buy her idea. Allison Strumeyer, who co-founded sock brand Doublesoul with her husband Ben, ordered 10,000 pairs as an initial test of the business. Rather than immediately leaving her corporate career, she used the experiment to establish…